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Inside X's Algorithm: Tweepcred, Shadowbans, and the Hidden Rules of Reach
Following Elon Musk's decision to open-source portions of X's recommendation algorithm, deep-dive analyses have revealed the intricate mechanics governing visibility on the platform. The findings expose a sophisticated reputation system that determines which content surfaces to millions of users—and which vanishes into obscurity.
TweepCred acts as X's hidden authority score, quietly determining which accounts get priority in feeds. Unlike follower counts or posting frequency, TweepCred is built from a mix of content quality, engagement behavior, and your account's overall reputation. Despite Elon Musk stating years ago that he wanted to eliminate this system, "Tweepcred" system still exists, 2+ years after Elon said he wanted to scrap it.
Author credibility plays a substantial role through a metric called Tweepcred, which scores every account from zero to one hundred. This reputation score aggregates multiple factors including account age, follower count, follower-to-following ratio, engagement quality, and device usage patterns. Critically, if your Tweepcred score falls below 0.65, the algorithm only considers three of your tweets for distribution.
The Algorithmic Penalties: What Gets You Shadowbanned
Recent code analysis has revealed specific behaviors that trigger dramatic reach reductions:
Major Reach Killers:
Offensive terms get a 80% deboost - but not clear what exactly these are
All caps tweets are interpreted as "shouting" and receive major penalization
Including links in posts results in penalization, especially for non-Premium users
"Spammy" behaviour such as replying to accounts that don't follow you leads to shadowbans
Mass unfollowing, where many users unfollow your account in a short period, can trigger a three-month shadowban that dramatically reduces your content's visibility.
What the Algorithm Rewards:
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.
Video views, quotes and bookmarks are big boosts to an account's reach
Media content receives automatic algorithmic advantages. Tweets containing images, videos, GIFs, or polls get additional scoring weight compared to text-only posts. This reflects user behavior data showing that rich media generates higher engagement rates.
The critical window is the first thirty minutes after posting. Engagement velocity during this period determines algorithmic distribution. Tweets that gain traction quickly receive wider promotion within one to two hours.
Premium gets a clear edge. Last week, I posted the same tweet from two profiles: one paid, one free. The Premium version hit 5k impressions; the free one crawled to 3k. That's a 30% boost in visibility, especially in replies and search.
Shadow Hierarchy and Engagement Debt
Shadow hierarchy on X works behind the scenes, categorizing accounts based on early engagement and content quality. If your profile accumulates engagement debt, your visibility and reach are quietly suppressed, making growth nearly impossible. Only by consistently producing high-quality, interactive tweets can you escape these hidden algorithmic penalties.
How to Fix a Shadowban
If you've been hit with reduced visibility:
Stop posting, liking, or replying for 24-48 hours. Resets algorithmic flags.
Delete violating tweets (spam, misinformation, offensive content). Revoke third-party app access: Settings > Security > Apps and Sessions.
Most shadowbans last 48-72 hours if you stop the behavior that caused it. Repeat offenders might face 7-14 days.
Further Reading:
Claude Will Go IPO in 2026 (Maybe)
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In what could become one of the largest tech IPOs in history, Anthropic is prepping for an IPO that could come as early as 2026, the FT reports. The AI startup behind Claude, backed by tech giants including Google, Amazon, Microsoft, and Nvidia, is making aggressive moves to prepare for public markets.
It has brought on law firm Wilson Sonsini to help kick off the process, and the company is tackling an internal checklist to prepare it for what could be one of the largest IPOs ever. Wilson Sonsini has previously shepherded major tech companies like Google and LinkedIn through their IPOs, bringing deep expertise in navigating complex regulatory requirements. The company is also reportedly looking to raise a funding round that could value it at over $300 billion and has also been in talks with investment banks, though it has not chosen an underwriter, the FT reported.
Key Financial Milestones:
The startup is projecting annualized revenues that could triple to around $26 billion by 2026, driven by expanding adoption of its Claude chatbot and enterprise tools.
The company anticipates revenues climbing to $70 billion by 2028, with margins potentially reaching 77%.
It has more than 300,000 business and enterprise customers.
It recently hired Krishna Rao, who played a key role in Airbnb's 2020 IPO—a sign that Anthropic is building out the finance and operational muscle needed for a public-company trajectory.
The Competitive Landscape:
Investors quoted by the FT say they believe Anthropic could "seize the initiative" if it moves first with an IPO. The move comes as its primary competitor, OpenAI, explores similar paths. Microsoft-backed OpenAI is preparing for what could rank among the largest initial public offerings ever, with a potential valuation of up to $1 trillion. The company is laying the groundwork to go public and may file with securities regulators as early as the second half of 2026, Reuters has reported.
Official Response:
"It's fairly standard practice for companies operating at our scale and revenue level to effectively operate as if they are publicly traded companies," an Anthropic spokesperson told FT. "We haven't made any decisions about when or even whether to go public, and don't have any news to share at this time."
Further Reading: